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The holiday drill curio is racking up pageviews on Genius.
The British YouTube crew Sidemen have crashed the Genius Top Songs chart with “Christmas Drillings,” a hyper-irreverent holiday drill banger that’s entered the race for the U.K.’s coveted Christmas No. 1. For the uninitiated, it’s a really big deal to score a No. 1 single in the U.K. during the week of Christmas, and Sidemen are getting 14/1 odds from bookies in this year’s contest. If nothing else, they’ll win the prize for most violent.
Sidemen actually have two chances to win. “Christmas Drillings” was born of a challenge video in which the crew was split into two groups. Half of the Sidemen got $100 to make a Christmas song and music video in one day, while the other received $100,000. The team with the big budget recruited producer Nyge and grime rapper Jme, and that led to “Christmas Drillings.” The cash-strapped squad, meanwhile, came up with the less polished (and less focused) “This Or That.” The two songs are competing for streams and YouTube views from now until Christmas, and regardless of who wins, all proceeds go to charity.
Jme takes the first verse of “Christmas Drillings” and rains on the parades of those with elaborate energy-sucking Xmas decorations. Don’t they know they’re only enriching the major energy companies name-checked in the second line?
Sidemen member Tobit “Tobi” Brown takes the next verse and makes it clear that you’re hearing a drill Christmas song—not some pop trifle. Jolly ol’ St. Nick better watch his back when Tobi’s around.
Tobi’s groupmate KSI takes the chorus and doubles down on the whole violence-against-Santa thing.
Vikkstar of Sidemen goes next and adds some more graphic imagery.
Last up, KSI gets his own verse. He references the rock band Evanescence’s 2003 song “Bring Me Back to Life” during a rant about his coldblooded Christmas desires.
You can join the fun by watching the music videos for “Christmas Drillings” and “This Or That” and continually smashing replay on the one you prefer.