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Product Description
Model Duckie Thot took to Spruce Club shirt. Twitter to say that while the industry is quick to cast her in campaigns and in runway shows, few brands are taking viable action to support the black community. Today, many are calling out Virgil Abloh, the creative director of Louis Vuitton menswear and founder of Off-White, for what they see as a meager donation to Fempower. The reality is that fashion is an industry that benefits from commodifying and appropriating black culture. Small brands are making an impact and leading on a community level, but there is more work to be done.
Spruce Club shirt, hoodie, sweater, longsleeve and ladies t-shirt
[[mockup_1_|_Guy Tee]]
[[mockup_2_|_Ladies Tee]]
[[mockup_3_|_Longsleeve Tee]]
[[mockup_4_|_Sweattshirt]]
[[mockup_5_|_Hoodie Tee]]
Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman Spruce Club shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves, when they’re in their own spaces and (probably) aren’t Instagramming their outfits.
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