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After dropping his highly-anticipated Daytona follow-up, It’s Almost Dry, on Friday (April 22), Pusha T has returned with a new unsettling visual accompaniment to his Pharrell-produced track “Call My Bluff.”
Push announced the imminent arrival of the video via Twitter, where he shared a baleful teaser for the visual. The new video really captures Pusha’s latest ethos of being a supervillain, as he at one point enjoys a classy meal in a plastic-covered room while his goonies decapitate a hostage next door. Pharrell spoke to Complex recently and said that in order to help Push tap into this nefarious energy, he played Joker on mute in the background during their studio sessions.
“For me, I’ve known who Arthur Fleck was all my life,” Pharrell says, describing how Push embodies Joaquin Pheonix’s character. “It’s him. That’s who the fuck he is. He’s really that. And he hadn’t seen Joker. That’s the funny thing. I had to get him to watch it. He hadn’t even seen [the movie], and when I got him to watch it I was like, ‘Bro, you know this is you, right?’ And at first, he thought I was kidding. I had to tell him I wasn’t kidding. He’s watching the shit that he does, and he’s like, ‘Oh, this is me.’”
Pusha T’s It’s Almost Dry, which features appearances from Kanye West, Kid Cudi, Pharrell, JAY-Z, Lil Uzi Vert, Don Toliver and more, will likely snag the No. 1 spot on the Billboard 200 this week. According to HitsDailyDouble, the project is currently on pace to sell between 50,00 to 55,000 units its first week, which would comfortably put it into the No.1 position.
In an interview with Rolling Stone earlier in April, the Clipse rapper called It’s Almost Dry the “album of the muthafuckin’ year” and said the project title also hints at his belief that he’s curating fine pieces of art.
“I’m always creating a masterpiece and in the creation of that in terms of a painting, you end up telling people while they waiting on it, ‘It’s almost dry,’ because they’re always asking, ‘When will it be done?’” he explained. “And you have to wait on masterpieces.”
Check out the video for “Call My Bluff” below.